Did you know that despite the mounting climate crisis, only 3% of total philanthropy in the US is directed toward environmental causes? It’s a staggering gap, and one we are committed to helping close.
Why We Care
We are all well aware that our planet so desperately needs more support to preserve our finite resources, protect at-risk species, and clean-up our lands and oceans.
Our drive to give back to organizations that protect our health and environment is one of the strongest threads of our company's DNA. Throughout the years, your purchases have reached non-profits such as Earthjustice, Mission Blue, Conservation Northwest, and the Environmental Working Group; they not only align with our values, but also stand out to us as some of the most influential non-profits at work right now. As of late, we have partnered with Whatcom Million Trees Project to consolidate our efforts and make lasting change in our own backyard, that will have a ripple effect for the whole world.
We are proud to do our part as a business using our force for good by becoming a 1% for the Planet member. This global network of individual and business members are spreading awareness of the environment's need for support in order to sustain our planet for generations to come. Our annual donations to environmental non-profits will be approved and audited by the third party, 1% for the Planet, to ensure that at least one percent of our annual sales are benefiting the environment directly.
What is 1% for the Planet?
Founded by Yvon Chouinard (founder of Patagonia) and Craig Mathews (founder of Blue Ribbon Flies), this global movement was built on a simple idea: because companies profit from the resources they take from the earth, they should pay a "tax" to protect those resources.
Why This Membership Matters
Being a member is more than just putting a sticker on our website. It represents a rigorous commitment to accountability:
- The 1% Standard: We commit to donating 1% of our gross annual sales—not just 1% of profits. This means even in years when business is tough, our planet still gets its share.
- Third-Party Verification: To prevent "greenwashing," 1% for the Planet acts as a certifying body. They audit our financial records and donation receipts annually to ensure every dollar went to a vetted, high-impact environmental non-profit.
- Vetted Partnerships: We don't just send money into a void. We partner with accredited organizations that are doing the boots-on-the-ground work to clean our oceans, restore soil health, and fight for climate justice.
A Win-Win for Conscious Shopping
When you shop with us, you are no longer just a consumer; you are an active participant in environmental philanthropy. At least 1% of every dollar you spend goes directly to non-profits working to sustain our planet for generations to come.
We’re proud to turn our business into a force for good, and we’re grateful to have you with us on this journey.
